Brand History

The History of WORX – Power Tools Built for Innovation & Performance

Founded with a vision to revolutionize the world of power tools, WORX was born from the desire to make home improvement easier, smarter, and more efficient for everyone—from DIY enthusiasts to seasoned professionals.

The Beginning: Innovation Meets Practicality

WORX began its journey in China in 2004, under the parent company Positec Tool Corporation, with a mission to challenge industry norms by producing high-performance tools that are both eco-friendly and ergonomically designed. The brand quickly gained international attention for its innovative cordless technologies and user-centric designs that redefined what modern tools could do.

Built for the Future – Sustainability at the Core

WORX isn’t just about performance—it’s about responsibility. With a strong focus on reducing carbon footprints and promoting energy-efficient solutions, WORX tools are designed with both the environment and the user in mind.

Empowering You to “Do It Yourself. Do It Better. Do It with WORX.”

Whether you’re trimming hedges, building furniture, or cleaning outdoor spaces, WORX is your trusted partner. With a relentless drive for innovation, efficiency, and sustainability, WORX continues to build tools that power your ambition and elevate your results.

Global Expansion and Recognition

By combining German engineering standards with global R&D, WORX expanded rapidly into markets like the United States, Europe, and Southeast Asia, becoming a household name. Its breakthrough product, the WORX GT String Trimmer, became a best-seller and set the standard for what battery-powered lawn tools could achieve.

Since then, WORX has continued to push boundaries with award-winning tools such as:

WORX Landroid – an intelligent robotic lawn mower

WORX Hydroshot – the world’s first portable power cleaner

PowerShare™ platform – an interchangeable battery system across multiple tools

Why WORX Stands Out

Cordless innovation that rivals gas-powered tools

Award-winning design and ergonomic usability

Smart technology integration (e.g. app-controlled tools)

Shared battery platform for cost-effective, eco-friendly use

Product

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